It is very important to identify what communities are interested in the question; and then set out your research and output in such a way that the question and answer are understood by the community and contribute to the community in some way.
For me, my research needs to contribute to the areas that I value most. I am fortunate that a significant amount of my research looks at social constraints of society arising from socio-economic status.
Research method must be such that the results are dependable. It is also very important to adequately support all claims.
My first priority as a researcher was to target quality international journals in the field. However, as I grow into the role I feel that, while targeting quality journals is important, which journal is also important. Further, other avenues of dissemination are also important including reports to government and chapters in books which are targeted at important readerships. As an example, my publication in the journal ‘Higher Education’ led to an invitation to speak at a National conference on education. An abstract to a conference led to an invitation to present to an economics department at Kiel University in Germany.